OCTOBER: THE OFFICIAL MONTH FOR PINK-WASHING

During October everything from hammers, to soup cans, to fried chicken buckets will take on a pink hue to raise awareness for breast cancer. But when 1 in 8 women will be diagnosed with the disease, is awareness what we really need? We need breast cancer prevention awareness. And the shift from awareness to life-saving prevention starts with you.

Do you realize?

There are many well-known companies that claim to care about cancer during this pink-washing month, yet they continue to produce or sell products that contain chemicals linked to cancer. This hypocritical stance makes their pink-ribboned products a moot point.

The time for change is now

Don't wait until you or someone you love is affected by the disease before making a change towards breast cancer PREVENTION awareness. The time for change is now. Get educated. Read the labels on your skin care products. Eat well. Exercise. Relax. Live.